Page Ranks - A Measuring Tool For Your Website

Ever since the internet has taken over our lives, it seems that we are accommodating ourselves to fit its set pattern. The ultimate race to the top has already begun with each day accelerating the speed and momentum. Each day is bringing in more advanced and stringent rules to adhere to, so as to gain an edge over the others in this highly competitive era. Websites are no longer an ornamental possession. Websites are becoming power oriented with those having high page ranks as being the desirable and popular ones inviting more visitors.

What is this hype about Page Rank?

Page Rank is a numbering system set by Google on a basis of 0 -10 that Google gives to each website depending on its importance. This page ranking system helps people to segregate the highly popular and relevant sites from the lesser ones.

This helps to bring in more traffic to those websites that have high page ranks. Websites whose page ranks are 8 or 9 are considered the best and those with page ranks of 3 as the low standard ones. The clamor and buzz for higher page ranking has put forth many demanding situations to the website designers.

How to achieve the higher rank?

Link exchanging

Each company is trying ways to outdo the others to gain the coveted page rank. If you wish to join the rat race here is one useful tip. Search for other websites and blog sites that have similar content as yours so that you can exchange links with them.

You can popularize your site by displaying your link on their site and you can do the same for them on your site. More link exchanging ensures better visibility and more popularity to your website.

One sided links

In this method instead of linking two sites either ways you can have only one link from a particular website to yours without any need of doing the same for them. These one sided links can be created easily.

You will find numerous advertising websites where you can post your advertisement without any charge. These sites can provide you with one side links. Google recognizes the one sided links more than the link exchanges.

You can also use these one sided links by taking participation in discussions that take place online. You can choose a site that publishes a number of topics and the readers are asked for their comments.

You can post your comment as well as leave a link to your website. Your comment will be read by many and those who find it useful and relevant will click on the link.

Time is a trickster here

Time here works both ways for you. The general thinking is that Google has a system of checking how long your website has been around though it is not confirmed. There is no count of websites that are created daily and they vanish also within no time.

Google would be facing a lot of difficulties trying to locate those sites that perish early. So if your site has been for a good expanse of time you are on the positive side but if your website is new then it is not considered good.

Reciprocal link

Another great way to add to your page rank is by joining the reciprocal link exchange program, some of which are completely free. At least thirty to fifty exchanges per week is capable of a good page rank for your website.

How does the page rank system work?

Google is considered the best search engine to use quality and efficient measures. Google uses a unique system of evaluating the importance of each website. A website is valued according to the manner it is linked with other websites which may be of more or less value. These other sites are also measured in the same manner. Thus this value is constantly changing.

When you check the page rank of a website, it shows the current position which may already be changing. Google needs to make updates once in two or three month’s time because of daily updated pages on the websites.

The process takes some time but then it shows the recent results. To check your page rank you need to consider the links that are pointing to your site, the anchor texts contained in the links, the linking of Meta tags, the use of keywords in the titles and the amount that is used and many other things that can be controlled by you.

However there may be some situations which are beyond your control such as those where someone whose site is poorly optimized links to your website. This can have negative effects on your page rank as well. Not all optimization steps are considered favorable for higher page rank.

Some can even bring in disastrous results. Sometimes your websites may get affected due to errors such as spoofing where a new page that is linked to your site will share the same page rank as yours. Nevertheless this error can be rectified.

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