The SEO Secrets Unraveled

By now everyone has come to know about the immense benefits of SEO and everybody harps on the importance of keywords laden content meant for attracting the spiders. But still, not everyone is well versed with handling the SEO tips for bearing the desired results. Let us have a look at the plus points as well as the negative points that can be avoided.

The importance of SEO

You must have heard people saying that they had so many visitors in a particular month and the traffic increased the following month. You must be thinking what is the need to rejoice just with people visiting your site? There is a big reason. When a website’s traffic increases this means that their business has increased and they have been able to get more customers. Who wouldn’t like that? How is this possible? Now you are talking.

This is all possible with the magic wand called search engine optimization. This is just a term meaning designing your website in such a manner that it is always in front of the visitors when they check the search engines. You can say something like a billboard that you encounter with a particular advertisement of a product all along the route that you drive. This helps in gaining more exposure to the general people and people will check them out inevitably.

The Crucial points

For the SEO tactics to play its role to the hilt there are many things that you need to keep a track of. If you keep these guidelines in mind and move ahead you will never fail. So let’s begin our process of unfolding the SEO secrets.

Use keywords appropriately

Often people make the mistake of stuffing too many keywords in their content with the hope that it will be picked up by the spiders. It is not so. You can use 3 keywords and keywords phrases differently in each page. Be aware that keyword phrases bring in more conducive results than single keywords because people use keyword phrases in the search engines to find the information they are searching for.

Keep your content to a sizeable amount

You should have at least 250 words in each sections of your website even though it is possible to make it search engine optimized if the article is very short.

Use simple language

The search engines are not searching for any stylishly written material.. Avoid using very complicated language which can confuse both the search engines as well as your readers. Engage in conversational language to help the spiders detect your website easily. Also ensure that the content of your website is easy to understand by the readers. It may be SEO friendly but if the readers forsake it because it is too difficult to understand then the whole purpose is lost.

How to use advanced SEO methods to bring in more traffic?

You can also implement the advanced SEO step to link internally for helping the search engine spiders to crawl onto your website and allow optimization of each page. The most important points to consider are that these spiders do not exit from your home page instantly and also you do not waste your page ranks on contact pages or privacy policy pages.

These advanced SEO techniques help you to direct the search engine spiders to the pages that you want and also stop them from deviating to other links that may erroneously lead them onto other pages on the site. Here are some of the methods.

Hook the spiders

When the spiders crawl your home page you must ensure that they do not move away easily and can help in ranking your page accordingly. The spider’s method of working is by starting from the top on the left downwards to the bottom on the right. They scan the top table on the left and move onto the next one. It is advisable to place your table for navigation on the left of your content so that it visits the navigation table after your content.

The spiders target the heading tags, the first 100 characters in the body of your content and then the final paragraph. Your title tag should have your company name and important keywords too.

What is internal linking?

If you have a website that is silo structured make sure that your home page is linked to each of the silos. There is no need of linking every page in your website. You can link to the second page that has further links to your third page. Google ranking is calculated on the basis of internal as well as external links. If you want your home page to have the maximum number of votes then link it to each page on your site and every page should be linked back only to the home page.

The No Follow strategy

The No Follow strategy is to facilitate linking to a page without sharing the page rank with that particular page. This is good when you are using links to pages without any outbound links for which it would be a waste of the page rank. Each search engine uses the No Follow strategy differently. This method helps the spiders from remaining in your website by following each link that is provided by you.