The Role of Links in your Website Building

Links are very important to help boost your website ranking. Link building is an effective method of popularizing your website. Each link from various other websites directing towards your website gives useful information to the search engines that the content in your website is worthy and so the search engines will make it a point to check out your site. But, there is a catch here. Not all links are beneficial for you. We will check out the factors that determine fruitful linking and also touch up on other important issues.

The role of other links on the ranking of your website

The rank of the linking website

The website that is directing towards your link also has a very crucial part to play in your ranking process. If the other website’s rank is 8 or 9 then their link to your website is considered more important, than another website whose own ranking is 3 or 4. Google gives more weight to the website whose ranking is 8 than the other one whose ranking is 3 or 4.

The content of the other site should be related to yours

If website whose ranking is 3 having relevance with the content on your website is considered more useful than the site that has a ranking of 8 but without any bearing to your content. If you have a website based on travel in Russia, then the link that is from a website with similar content but ranking 3 in the list will be more useful than another site that has a ranking of 8 but has content on dry cleaning services.

Anchor text

You must be sure that the text used for linking to your website should include the keywords that you have used in your website. If possible try to use exact phrases that you are planning to use for ranking your website in the text that links back to your website.

Location

Your website ranking also depends on the point where the link is located and the positioning of the other links on the same page. If the link is right at the bottom of the page it will not be effective as compared to the link that is situated at the top. If a link is included in the content of a page then it has more value than the link that is included in the list of links. If a link is on a page with fewer other links it has more value than the link placed in a page filled with several more links.

Steps to effective link building

Write Articles

If you are fond of writing start writing and share it with others too. Article writing can be a very good link building tool. If you are an expert in a particular topic, make others aware of it by writing and publishing it through any one of the article submitting sites. You can also select few sites that accept articles pertaining to your field with the help of the search engines and submit your work to them. You can be assured of good traffic inflow also.

Directory Submitting

Directory submitting is one of those tasks that can take up a lot of your precious time and be quite a taxing one too. This is perhaps one of the most difficult link building steps that you can take. To begin with directory submitting is manually handled and the descriptions and titles must be in accordance with the format of the directory. You will find quite a number of directories that accept free submissions but some also charge a review fee.

A directory with a low page rank is not worth investing your money in, but if it has a pretty solid position then you can give it a consideration. There are no set rules for the amount that is charged for the listing but you can launch a hunt for a suitable directory, submit your articles to the ones that are accepting free of cost and make a note of those that are charging you a fee. In this way you can make your list, compare, eliminate and finally zero in on the ones you think are worth the cause.

Posting for Forums

Generally it is considered a bad idea to think of blog and forum postings as a link building tactic as it is used largely for the purpose of spamming with worthless material. However, if you take precautions to search for the forums that are related to your website, going through the contents carefully and giving good sounding responses then you can gain what you are looking for. Also, there is another benefit to this. This method will also help increase the traffic to your website.

Tips to increase the popularity of your link

Once you have ample links to your website maintain a professional looking website with good content and easy navigation. Check for any broken links and repair them. You cannot expect your link popularity to increase in a day. Give some time but once you start getting one or two links there will be many more following them. Make sure that you choose quality links rather than increase the number. It is a good practice to get yourself acquainted with the site that you are requesting to be linked to.

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